There are four important components of the $Profit system: the $Profit database, created by Leachman Cattle of Colorado; CowSense software, Zoetis HD50k, and you!

Each of these elements work together to create the world’s most comprehensive beef cattle data evaluation from birth to harvest while integrating the economic factors of the marketplace.

What is $Profit?
At the most basic level, $Profit is a numerical index used to evaluate traits in beef cattle. Except, it’s so much more. $Profit helps take the guesswork out of cattle breeding, EPDs, and more because it starts with statistically relevant genetic information, combines it with real world ranching data, and then factors in economics to provide an easy-to-use selection tool.

$Profit is also presently successfully utilized to predict a bull’s contribution to the feedlot and carcass values of the resulting feeder calves. As cattle markets evolve and improve the value/price signals between packers, feeders, cow/calf producers, and ultimately seedstock producers, profitability can be improved for herds utilizing these indexes and predictive information.

Harvard Business Expertise Meets Real World Ranching 
Lee Leachman is a real-world rancher at heart. The kind that wakes up each day excited to see how the bulls are developing, what new calves were born that night, and thinking of the next breeding season. But, that rancher went to Harvard University. And, he was an honors graduate with a degree in economics, who also studied animal breeding at the graduate level at Colorado State University.

Lee knew that ranchers, just like himself and generations before, were good at stockmanship. They were good at feeding. They were good at visual appraisal. But the Harvard economist inside that rancher’s heart wanted more.

That’s when $Profit was developed. For a decade, $Profit was only available in Leachman’s own herd, where he markets over 1,500 bulls per year. The $Profit system has become a major benefit of why thousands of ranchers trust Leachman bulls for their program.

Now $Profit is available to you through an annual contract of the $Profit system.